Introducing AI in Digital Marketing Course in Kenya…….
AI in Digital Marketing Course in Kenya
who want to gain modern digital marketing skills powered by Artificial Intelligence.
Learn how to use AI to attract customers, grow your brand, and make smarter marketing decisions — even if you’re new to AI.
Course Overview
AI is transforming the way businesses market their products and services.
This course introduces you to practical, easy-to-use AI tools that automate marketing, enhance creativity, and boost business performance.
Whether you’re running a small business, working in marketing, or looking to gain employable digital skills — this course is for you.
Course Modules
Module 1: Introduction to AI in Digital Marketing
- Understanding Artificial Intelligence (AI) and its role in modern marketing
- AI in Kenya’s digital economy
- Overview of top AI tools for marketing
- How AI enhances creativity and productivity
Module 2: AI for Market Research & Consumer Insights
- Using AI to understand customer behavior and market trends
- Competitor analysis with AI tools
- Identifying profitable niches using data insights
Module 3: AI for Content Creation
- Generating blog posts, captions, and ad copies with AI
- Designing professional graphics using Canva AI & Firefly
- Creating persuasive website and product copy with ChatGPT
Module 4: AI for Website Creation and Optimization
- Building your business website using AI (Durable, Framer, Hostinger AI Builder)
- SEO optimization and keyword research using AI tools
- Improving site performance and analytics with AI
Module 5: AI for Social Media Marketing
- Using AI to create and schedule posts on Facebook, Instagram, LinkedIn, and X
- AI for hashtag generation and content planning
- AI for analyzing engagement and audience sentiment
Module 6: AI for Videos, Reels & Visual Storytelling
- Creating marketing videos and reels using AI tools like Pika Labs, Runway ML, and Lumen5
- AI for voiceovers, subtitles, and text-to-video
- Optimizing AI-generated videos for social media and YouTube
Module 7: AI for Paid Ads & Customer Targeting
- Running AI-optimized Google and Meta ads
- AI for ad copy and performance tracking
- Strategies for cost-effective digital campaigns in Kenya
Module 8: AI Chatbots & Customer Engagement
- Building your first AI chatbot (no coding required)
- Using chatbots for WhatsApp marketing and websites
- Case studies of Kenyan SMEs using AI chatbots
Module 9: AI Ethics, Privacy & Responsible Use
- Data protection laws in Kenya (Data Protection Act)
- Responsible and ethical AI marketing
Module 10: Capstone Project & Certification
- Develop an AI-powered marketing campaign for a Kenyan brand
- Showcase your project for certification and portfolio
- Earn a joint certificate from AI KnowZone Foundation & Kenya Online College
Course Investment:
Kshs. 30,000 — Payable in 3 monthly installments of Kshs.10,000.
Class Schedule:
Evening Classes (Weekdays) — 2 hours daily after work
Very practical, hands-on sessions followed by mentorship for life.
Very practical, hands-on sessions followed by mentorship for life.
