Digital marketing course in Nairobi

Today, businesses are discovering the importance of increasing their online preference. This has created a huge void in marketing departments for skilled digital marketers.

Now, if you’re looking to pursue a digital marketing course in Nairobi, then you’re in luck.

In this guide, I will introduce you to our various digital marketing programs, their entry requirements, fee structure and curriculum.

Let’s start with our free digital marketing course in Nairobi

Not sure if digital marketing is the right path for you?

No problem! We offer a free 2-hour introductory course that runs every Monday from 6-8 PM.

This course is perfect for those who want to dip their toes into the world of digital marketing without any financial commitment.

It’s an excellent opportunity to learn the basics and decide if you want to pursue our other more in-depth courses or not.

For more details, you can read our other blog post about this free program: Free digital marketing course in Kenya.

Our comprehensive digital marketing courses

At Kenya Online College, we offer a variety of digital marketing courses tailored to meet your different needs.

Here’s a breakdown to help choose which is best for you:

1.      Diploma in Digital Marketing

This is our most comprehensive digital marketing course – it covers everything about digital marketing from SEO and social media marketing to email marketing & content creation to e-commerce SEO.

The course runs for 18 months and is ideal for you if you want to build a robust career in digital marketing.

It has a very wide course curriculum thereby opening more opportunities for you in the digital marketing field.

Here’s what we cover in this program:

Module

What the module entails

Module 1: Introduction to Digital Marketing
  • What is Digital Marketing?
  • The Digital Marketing Funnel
  • Marketing in the Digital Age
  • Developing a Digital Marketing Strategy
Module 2: Building and Understanding Websites
  • Foundation for understanding websites
  • Optimizing content for web
  • Building landing pages
Module 3: Content Marketing
  • The Power of Content
  • Content Formats
  • Keyword Research & Content Planning
  • Content Distribution & Promotion
Module 4: Search Engine Optimization (SEO)
  • How Search Engines Work
  • On-Page SEO
  • Off-Page SEO
  • Local SEO for Kenyan Businesses
Module 5: Social Media Marketing (SMM)
  • Major Social Media Platforms in Kenya
  • Developing a Social Media Strategy
  • Creating Engaging Social Media Content
  • Social Media Advertising
  • Social Media Analytics & Reporting
Module 6: Pay-Per-Click (PPC) Advertising
  • Fundamentals of PPC
  • Introduction to Google Ads
  • Campaign Targeting & Bidding Strategies
  • Conversion Tracking & Optimization
Module 7: Email Marketing
  • Building an Email List
  • Crafting Effective Email Newsletters
  • Email Automation Strategies
  • Email Marketing Analytics
Module 8: Web Analytics & Measurement
  • Introduction to Google Analytics
  • Website Traffic Analysis
  • Conversion Tracking & Goal Setting
  • Data-Driven Marketing Decisions
Module 9: Additional Topics (Optional)
  • E-commerce Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • YouTube & TikTok
  • Marketing Automation/ AI marketing
  • Influencer Marketing
  • Video Marketing
Bonus Module 
  • Building a Digital Marketing Portfolio
  • Freelancing in Digital Marketing
  • The Future of Digital Marketing

Entry requirements for the diploma program:

  • Basic ICT skills
  • At least a C- in KCSE

2.      Certificate in Digital Marketing

Our Certificate in Digital Marketing program is perfect for career changers and up-skillers.

So, if you’re looking to add digital marketing skills to your portfolio, then this is the course for you.

It lasts for 3 months and only costs Ksh. 50,000 (payable in monthly installments).

To qualify for the course, you only need basic computer literacy and at least a D plain in KCSE.

3.      Digital marketing crash course

We have tailored this intensive program for business owners, aspiring entrepreneurs, and freelancers who are looking to up their online marketing game.

It’s a 2-week program full of practical sessions that teach you how to run and manage online ad campaigns effectively.

The course costs only Ksh. 15,000 and the only requirements are basic ICT skills and a passion to learn.

Why choose our digital marketing course in Nairobi?

  1. Practical sessions: We know that digital marketing is a practical field. That’s why we train using a fully hands-on approach using real-world projects to ensure you get all the necessary skills needed to thrive in the field.
  2. Expert tutors: At Kenya Online College, we are revolutionizing education. Our tutors are renowned industry experts with years of experience in the field. This way, we can ensure that you’re getting the most relevant and up-to-date content.
  3. Flexibility: We also offer online classes meaning you can learn from anywhere without having to juggle with the hectic Nairobi traffic.

This makes it easier to balance your education with work or other daily commitments you might have.

  1. We offer job linkages: Upon graduation from your certificate or diploma course, we work to connect you with local employers who are actively seeking fresh talent in the digital marketing field.

This gives you a head start in your career, helping you to secure a job and start applying your new skills right away.

You can read our testimonials page to see what employers are saying about our graduates who we hooked them with.

Digital marketing course in Nairobi – final words

As we have already mentioned, we strive to link our graduates with local employers looking for fresh talent.

As such, we try to keep our enrollments – this way, we can offer individual attention to each student where need be thereby maintaining our quality.

And, this is one of the reasons why employers love hiring from us.

As such, the earlier you book your slot the higher the chances of qualifying for the next intake.

Start by calling (or sending us a WhatsApp message) on 0797 532 345 to know about our next intake…

Alternatively, you can pay as a visit at GatKim Complex, 2nd Floor, Along Temple Road, Behind Ronald Ngala Post Office, CBD.

MORE FROM OUR BLOG

Universities offering digital marketing courses in Kenya

Digital marketing course fees in Kenya

Is digital marketing marketable in Kenya? Find out

Best digital marketing schools in Kenya

Leave a Comment