๐ฑ Can You Use Your Phone For Digital Marketing in Kenya? ๐ค
Yes, but itโs not going to work best as you can see below. ๐ฆ
If you dream of working as a full-time digital marketer for businesses and entrepreneurs, your phone can help with some tasks ๐ฒโ , but it has serious limitations โ. Letโs look at what works and what doesnโt! ๐
๐ฑ Can You Use Your Phone For Digital Marketing in Kenya? ๐ค
โ What You CAN Do with a Smartphone:
1๏ธโฃ Manage social media accounts in Kenya for clients ๐ข๐ฒ โ
You can post on Facebook, Instagram, LinkedIn, and Twitter, reply to messages, and engage with followers.
If youโre managing social media for a ๐ก real estate company, you can use your phone to post new property listings and reply to inquiries on WhatsApp.
2๏ธโฃ Create simple graphics ๐จ๐ฑ
Apps like Canva allow you to design posters, but with limited features.
If youโre handling marketing for a ๐โโ๏ธ salon, you can use your phone to design a โWeekend Offersโ poster and share it on Instagram & Facebook.
3๏ธโฃ Learn & research ๐๐
You can watch YouTube tutorials, read digital marketing blogs, and take online courses.
If youโre working for a ๐๏ธ small business and want to improve your skills, you can watch YouTube videos on content strategy before applying the knowledge.
4๏ธโฃ Basic SEO & ads research ๐๐
Tools like Google Keyword Planner and Ubersuggest have mobile-friendly versions.
If youโre managing a ๐๏ธ hardware storeโs website, you can use your phone to check trending keywords before writing blog content.
5๏ธโฃ Write short content โ๏ธ๐ข
You can draft social media captions, product descriptions, and short blog posts.
If youโre running the social media for an online boutique ๐, you can post, โ๐ฅ New arrivals just in! Order via WhatsApp โ 07XX XXX XXX ๐ฆ.โ
โ What a Smartphone Struggles With when it comes to Digital Marketing in Kenya:
๐ธ Multitasking ๐โโ๏ธ๐จ
Digital marketing requires switching between multiple tools like Google Docs, Ads Manager, and analytics dashboards.
If youโre running ads for a ๐ช business, youโll struggle to monitor multiple campaigns and adjust settings on a phone.
๐ธ Advanced content creation ๐๏ธ๐ป
Apps like Photoshop, Illustrator, and Premiere Pro donโt work well on a phone.
If you need to create high-quality posters for a ๐ restaurant, youโll struggle to design professional ads using only a phone.
๐ธ Running Ads & Analytics ๐โ๏ธ
Platforms like Google Ads and Facebook Ads Manager are hard to navigate on a small screen.
If youโre managing Facebook ads for a ๐ช supermarket, you might make costly mistakes because ad targeting settings arenโt clearly visible on mobile.
๐ธ Typing & Efficiency โจ๏ธ๐
Writing long blog posts, emails, or detailed reports is slow.
If youโre handling email marketing ๐ฉ for an online shop, writing professional newsletters on a phone will take too long.
๐ธ Storage & Performance ๐๏ธโก
Large video files, design projects, and reports take up space and need power.
If youโre creating video ads ๐น for a ๐ car dealership, youโll struggle with editing and storage on a phone.
Can You Use Your Phone For Digital Marketing in Kenya? Our Final Advice?
If youโre serious about digital marketing as a career ๐, invest in a computer ๐ป โ even a cheap desktop or a second-hand laptop.
It will make your work easier, help you grow faster, and will help you land more better paying digital marketing jobs in Kenya! ๐ฐ๐ผ
Start with what you have, but plan to upgrade as soon as possible. Your future self will thank you! ๐ช๐ฅ
#DigitalMarketingKenya ๐ฐ๐ช #SmartphoneVsComputer ๐ฑ๐ป #WorkSmart ๐ง #CareerGrowth ๐
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CPA John Gitahi is a trainer at Kenya Online College, Kenya Institute of Information Technology and NITA and has been involved in education all his life. He is very passionate about helping young people make great career choices. He’s a savvy digital marketer.ย A mentor to many too. He studied Commerce and ICT at the University. He is also an avid traveller.. Questions? Email him: waibochij@gmail.com