Digital marketing course in Mombasa

If you reside in Mombasa and are looking to pursue a course in digital marketing, you might be at a loss of where to start considering there are not many places to do so.

But worry not. I have some good news for you.

While we don’t have a physical campus in Mombasa, we offer a very comprehensive online Digital Marketing Course that you can learn from wherever you are.

Our online e-learning platform offers you the flexibility and convenience you need to pursue various courses from wherever you are without the constraints of location.

Now, let me introduce you to our various digital marketing courses that you can enroll in.

Why enroll for our digital marketing course even if you are in Mombasa?

Even though our course is online, we ensure that your learning experience is as practical as possible.

You see, our teaching approach involves a learn-by-doing – we teach you using real-world that mirrors challenges and opportunities that you’ll encounter in the field.

Furthermore, this hands-on experience not only helps you master the necessary skills but also allows you to build a portfolio that you can showcase to potential employers/clients upon graduation.

In other words, by the time you get to graduate, you will not only have digital marketing knowledge but also the experience to back it up.

That said, we offer three digital marketing courses to cater to diverse needs. They are:

  • 2-week digital marketing crash course: We have tailored this course for entrepreneurs and business owners who are looking to take their businesses online.

The course is very practical and introduces you to basic digital marketing skills for entrepreneurs and costs only Ksh. 15,000.

  • Certificate in Digital Marketing: This is a 3-month long course targeting career changers and up-skillers.

The course is more in-depth and covers more areas of digital marketing from SEO to social media marketing to email copywriting among others.

The fee for the certificate program is Ksh. 50,000 payable in 3 monthly installments.

  • Diploma in Digital Marketing: This is our comprehensive course that takes a deep dive into all aspects of digital marketing opening more doors for you.

Just so you know, the course takes 1 ½ years to complete.

As already mentioned, we have the most detailed course curriculum in the market. But don’t just take our word for it. Have a look at yourself:

Our Diploma in Digital Marketing course curriculum

Module

What the module entails

Module 1: Introduction to Digital Marketing
  • What is Digital Marketing?
  • The Digital Marketing Funnel
  • Marketing in the Digital Age
  • Developing a Digital Marketing Strategy
Module 2: Building and Understanding Websites
  • Foundation for understanding websites
  • Optimizing content for web
  • Building landing pages
Module 3: Content Marketing
  • The Power of Content
  • Content Formats
  • Keyword Research & Content Planning
  • Content Distribution & Promotion
Module 4: Search Engine Optimization (SEO)
  • How Search Engines Work
  • On-Page SEO
  • Off-Page SEO
  • Local SEO for Kenyan Businesses
Module 5: Social Media Marketing (SMM)
  • Major Social Media Platforms in Kenya
  • Developing a Social Media Strategy
  • Creating Engaging Social Media Content
  • Social Media Advertising
  • Social Media Analytics & Reporting
Module 6: Pay-Per-Click (PPC) Advertising
  • Fundamentals of PPC
  • Introduction to Google Ads
  • Campaign Targeting & Bidding Strategies
  • Conversion Tracking & Optimization
Module 7: Email Marketing
  • Building an Email List
  • Crafting Effective Email Newsletters
  • Email Automation Strategies
  • Email Marketing Analytics
Module 8: Web Analytics & Measurement
  • Introduction to Google Analytics
  • Website Traffic Analysis
  • Conversion Tracking & Goal Setting
  • Data-Driven Marketing Decisions
Module 9: Additional Topics (Optional)
  • E-commerce Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • YouTube & TikTok
  • Marketing Automation/ AI marketing
  • Influencer Marketing
  • Video Marketing
Bonus Module (For Career Shifters & Business Owners)
  • Building a Digital Marketing Portfolio
  • Freelancing in Digital Marketing
  • The Future of Digital Marketing

We connect you with leading employers

Over the years, we have forged relationships with leading local companies.

This has enabled us to link some of our best students with employers who are looking for fresh talent in the digital marketing field.

This could also be you if you enroll in our certificate or diploma programs.

Hear from some of our successful alumni

One of the best ways to gauge the quality of a course is by looking at the success of its graduates.

At Kenya Online College, we have a growing list of successful alumni who have taken their digital marketing skills to new heights.

Some have gone on to start their own ventures, such as digital content creation, monetized blogs, and web design agencies.

Others, we have linked them with local companies and they are already making significant impacts in their roles.

You can have a look at our testimonials page to see what employers are saying about graduates that we have referred to them.

Our entry requirements

1.      2-week digital marketing crash program

  • Basic computer literacy
  • Have a passion for learning
  • Be a business owner or aspiring business owner

2.      Certificate in Digital Marketing (3 months)

  • Basic ICT skills
  • At least a D plain in KCSE
  • Passion to learn

3.      Diploma in Digital Marketing (18 months)

  • A mean grade of C- and above in KCSE
  • Basic ICT skills
  • Passion to learn

How you can enroll for your digital marketing course while in Mombasa

If you’re in Mombasa and ready to build a career in digital marketing, there’s no better time to start than now.

Kenya Online College offers a top-tier education that’s both flexible and comprehensive, with a focus on real-world applications.

To enroll in our course (or if you have any questions), call or WhatsApp our admissions office on 0797 532 345.

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