Digital marketing salary in Kenya

Like most other jobs, the salaries for digital marketers vary based on their skills, experience, specific roles, and the organization they are working for.

In this post, I will provide you with insights on the salary you can expect to earn as a digital marketer in Kenya… From entry-level positions to advanced roles to working remotely, we have it all covered.

Digital marketing salary in Kenya per month

Let’s start from entry-level roles (the least paid) and work our way upwards.

Entry-level digital marketing salary in Kenya

As an entry-level digital marketer, you can earn anywhere between Ksh. 30,000 and 50,000 per month.

In this position, your responsibilities will typically include managing social media accounts, performing basic SEO tasks, running email marketing campaigns, and designing social media posters among others.

In some companies, you might also be tasked with creating, managing, and frequently updating their website(s).

Junior digital marketing officer salary in Kenya

Usually, junior digital marketers have 1-5 years of experience in the field.

In this position, you can expect to earn anywhere between Ksh. 50,000 and 100,000 per month.

At this level, you’ll be responsible for creating, running, and managing digital marketing campaigns including paid advertising.

Furthermore, in large organizations, you may also find yourself in charge of one or more entry-level digital marketers.

Salaries for senior digital marketing officers

These are people who have more than 5 years of experience in the role.

Oftentimes, they will have job titles such as digital marketing managers or digital marketing directors.

Usually, these guys earn upwards of Ksh. 100,000/month.

To mark their years of experience in the field, senior digital marketing executives are oftentimes in charge of teams.

In addition, they are involved in strategic planning, budget management, and approval of digital marketing campaigns.

Remote digital marketers’ salary in Kenya

At the top of the chain, we have remote digital marketers.

You see, digital marketing also offers the opportunity for one to work remotely for foreign companies.

And, this opens up the door for higher salaries.

As a remote digital marketer, you can earn anywhere from $1,000 to upwards of $2,500 per month depending on the location of the company you’re working for.

For instance, US companies tend to pay more compared to Australian companies.


That said, it’s also good to mention that some positions attract higher salaries compared to others.

For instance, e-mail copywriters tend to earn more compared to SEO specialists who in turn can earn more compared to social media managers within the same organization.

Now, how do you get started with digital marketing?

If digital marketing is something you might be interested in, then I have some good news for you… At Kenya Online College, we offer various digital marketing programs, namely:

  • Diploma in Digital Marketing – 18 months (requires at least a C- in KCSE and basic IT skills)
  • Certificate in Digital Marketing – 3 months (requires at least a D plain in KCSE and basic computer literacy)
  • Digital marketing bootcamp – 2 weeks (qualification requirement is basic IT skills). This program is best for business owners who are looking to boost their online presence and increase online sales.
  • Free introduction to digital marketing course – 2 hours every Monday at 6:00 – 8:00 pm

Other than the free introductory course, we teach all the other programs using fully practical classes.

By doing so, we can ensure that you gain all the necessary practical skills to kickstart your digital marketing career.

Furthermore, we offer both online and physical classes to make sure we cater to all our students.

Another thing I should mention is that we offer limited spots for our certificate and diploma programs.

This is because we link up most of our certificate and diploma graduates with local companies looking for fresh talent – you can see some successful graduates that we have referred here.

As a result, we need to make sure that all our students are fully qualified by the time they graduate.

As such, the small number helps us to provide personalized attention to each and every student since no two students have the same needs.

So, if you are interested in pursuing either a Certificate or Diploma in Digital Marketing with us, the earlier you book your slot, the better… You can reserve your spot (or have your questions answered) by calling/WhatsApping our admissions office on 0797 532 345.

Final words on digital marketing salary in Kenya

As I conclude, let me remind you that the above salary scales might vary slightly depending on the company you’re working at and your skills.


Where to study digital marketing in Kenya

Digital marketing course fees

Free digital marketing course in Kenya

Digital marketing mentorship program in Kenya  

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