Marketing courses in Kenya

In Kenya’s ever-evolving business environment, marketing has become an integral part of any company aiming for growth.

As such, this makes marketing one of the best courses to pursue considering it’s ever in demand.

In this post, we shall have a look at some of the best marketing courses you can take in Kenya.

In addition, we shall also briefly have a look at the future of marketing and what you can do to increase your marketability.

Best marketing courses in Kenya

Kenya boasts several good tertiary institutions that offer amazing marketing courses designed to equip you with the knowledge and skills needed to thrive in this competitive field.

Some of the best marketing courses in Kenya include:

• Certificate in Marketing – Strathmore University
• Diploma in Marketing – Kenya Institute of Management
• Bachelor of Commerce (Marketing option) – University of Nairobi
• MBA in Marketing – USIU Africa

As you can see, these courses are offered by some of the top universities and colleges in Kenya, providing a solid foundation in traditional marketing.

Marketing courses in Kenya entry requirements

Generally, the entry requirements normally vary depending on the level of study and from one institution to the other.

Nevertheless, here are the main entry requirements:

• Certificate in Marketing: At least a D plain in KCSE
• Diploma in Marketing: Typically requires a minimum of C- in KCSE or a Certificate in Marketing from an accredited institution
• Degree in Marketing: At least an average mean grade of C+ in KCSE or a Diploma in Marketing from a recognized institution

It’s important to check with the specific institution offering the course to confirm their exact requirements.

But here’s a kicker.

As such, while these traditional marketing courses are still relevant, they are no longer sufficient to capture the attention of today’s tech-savvy consumers.

As businesses continue to shift their focus to online marketing, the need for digital marketing skills has never been greater.

Sorry to say, but the Kenyan education sector is usually not very open to change. As such, most universities and colleges have yet to incorporate digital marketing into their marketing courses.

This has resulted in a void in the marketing field as companies race to hire skilled digital marketers to complement their marketing departments.

In other words, the future of marketing is digital marketing which incorporates strategies like search engine optimization (SEO), social media marketing, digital content creation, and online advertising.

So, if you want to enroll in a marketing course, I greatly recommend that you also pursue a digital marketing course to ensure you remain relevant in the field.

Digital marketing courses at Kenya Online College

At Kenya Online College, we understand the importance of staying ahead of the game in today’s digital age.

That’s why we offer a range of digital marketing courses targeting different individuals to equip you with the right skills.

These courses are:

• 2-week crash course in digital marketing: This course is tailored for entrepreneurs and business owners who want to take their marketing online.

The course is very intensive and focuses on practical digital marketing skills that you can implement right away to grow your business online and only costs Ksh. 15,000.

• Certificate in Digital Marketing: We have designed and tailored this course for individuals who want to understand the basics of marketing and start applying them immediately.

The course is 3 months long and costs Ksh. 50,000 paid in monthly installments.

• Diploma in Digital Marketing: This is our comprehensive course that covers all aspects of digital marketing from e-commerce store creation to social media marketing to email copywriting. The course takes 1 ½ years to complete.

Our industry-experienced tutors teach using a fully practical approach on real-world projects to ensure you get the necessary hands-on skills needed in the market.

Just so you know, we also offer online learning options allowing you to learn from anywhere and at your own pace without having to sacrifice your daily commitments.

Furthermore, we also link our certificate and diploma graduates with local companies seeking for fresh talent.

But don’t just take our word for it – you can visit our testimonials page to read about success stories from some of our successful graduates. Many have secured exciting positions in top companies across Kenya where they are putting their digital marketing skills to work and driving real results.

Marketing courses in Kenya: What next?

Remember, in the world of marketing, adaptability is key. That’s why it’s advisable to combine traditional marketing knowledge with hands-on digital skills.

And at Kenya Online College, we’re here to help you gain digital marketing skills. Enroll in one of our digital marketing courses to join the ranks of successful marketers who are shaping the future of businesses in Kenya.

Have any questions? Call/WhatsApp us on 0797 532 345 and we shall be glad to help you.

MORE FROM OUR BLOG

Where to study digital marketing in Kenya

5 simple tips to start your career in digital marketing in Kenya

Digital marketing salary in Kenya

Digital marketing mentorship in Kenya  

Free digital marketing course in Kenya