In this guide, we shall have a look at colleges offering digital marketing in Kenya.
In addition, we shall also look at their course outline, duration, and fees.
We believe that this will make it easier for you when deciding which college is right for you.
Colleges offering digital marketing in Kenya
There are more than two dozen colleges that are currently offering digital marketing courses in Kenya.
That being so, we took the liberty of looking at all these colleges and narrowed down the list to the 3 best digital marketing colleges.
We considered several factors (we shall share these factors towards the end of the post) and found these three to be a cut above the rest:
1. Kenya Online College
Kenya Online College leads the team of best colleges offering digital marketing courses in Kenya.
Its trainers have industry experience in different digital marketing fields. This means you’ll be learning from the best digital marketing professionals.
Another thing that makes Kenya Online College so good is the fact that they offer a “Learn by Doing” approach.
In other words, you gain hands-on experience by working on real client projects through their digital marketing agency.
Additionally, Kenya Online College partners with some leading businesses that crave fresh talent in the digital marketing arena.
This means that upon graduation, you will have proven practical experience you can use to boost your CV.
In addition, upon graduation, you might land a full-time job as a digital marketer in one of these companies.
However, this will depend on your performance.
Another thing that makes Kenya Online College top the list of best digital marketing colleges is the fact that they also offer part-time classes.
As such, if you’re a busy professional or a campus student, you don’t have to worry about missing classes.
All you need is to set 3 hours/day (3 days a week) and you’ll be good to go.
Course Outline
Kenya Online College offers a comprehensive digital marketing course. Among the things you will learn include:
- Introduction to digital marketing
- Building and understanding websites
- Content marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click advertising
- Email marketing
- Web analytics & measurement
- E-commerce marketing
- Influencer marketing
- Video marketing
- Marketing Automation using AI
- Building a digital marketing portfolio
- Freelancing in digital marketing and more
Other course details
Mode of study: One-on-one (full-time and part-time options available)
Intakes: Every two months
Course duration: 16 weeks (4 months)
Fees: Ksh. 15,000 per month
Contact details
To get in touch with Kenya Online College, you can reach them via any one of these means:
- Call them on 0797 532 345
- Send an email to kenyaonlinecollege@gmail.com
- Visit their offices at Arcade House, 2nd Floor, off Moi Avenue, Next to Meridian Hotel
- Fill out the online inquiry form
2. Digital Horizon Institute (DHI)
Nairobi-based Digital Horizon Institute comes in at number two.
With over 1,000 digital marketing graduates, the institution is slowly becoming a digital marketing training powerhouse.
One of their selling points is their 30-day mentorship program.
With this program, you get to be mentored by their tutors for 30 days before you graduate.
Course Syllabus
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Email marketing
- Google Analytics
- Influencer marketing
A summary of other course details
Mode of study: On-premises (full-time)
Intakes: January & July
Duration: 6 months
Fees: Ksh. 18,000 per month
3. Mavericks School of Marketing (MSM)
Founded in 2019, the Thika-based Mavericks School of Marketing offers a full-time diploma in digital marketing.
Their lectures are held between 8 a.m. and 5 p.m. (Monday to Friday).
One of the things that places MSM on this list is their well-equipped computer lab with a fast internet connection.
This means that you don’t need to have a laptop to begin your classes.
Course Syllabus
According to data from their website, here’s what you will learn in their course:
- Search Engine Optimization & Marketing (SEO & SEM)
- Social Media Optimization & Marketing (SMO & SMM)
- Email marketing
- Introduction to copywriting
- Basic web design
- Affiliate marketing
Summary of other course details
Mode of study: One-on-one (full-time)
Intakes: January and September
Duration: 3 semesters
Fees: Ksh. 28,000 per semester
Tips to help you in deciding which digital marketing college to choose
1. The trainers the college employs
To become the best at something, you will need to learn from the best.
And the same applies to digital marketing… You want to choose an institution that has digital marketing experts who have been working in the field too.
This means from the word go, they will be equipping you with practical skills that you can apply in the field right away.
2. The flexibility of their training
If you are a busy professional, you might not be in a position to attend a full-time course.
That’s why, we recommend choosing an institution that also offers part-time classes that suit your flexibility.
At Kenya Online College, we also offer 3-hours/day classes (3 days a week) to suit all our students’ needs.
3. The type of classes offered
Digital marketing is a practical course.
As such, it would be best to choose an institution that offers one-on-one classes.
This means that you will get the chance to test what you’re being taught. And, if you go wrong somewhere, your tutor can easily correct you.
In addition, this means by the time you’re graduating, you’ll already have a portfolio you can use to market yourself.
Since education is an investment in yourself, you want to be sure you get the best.
And of course, like other investments, the best do not always come cheap.
For this reason, we rarely put much weight on tuition fees as a considering factor.
Colleges offering digital marketing in Kenya – parting words
While this list might not be comprehensive, it features the best colleges to learn digital marketing in Kenya.
In this list, we did not consider colleges that offer online training.
This is due to the practical nature of the course and we believe that you will gain the best if you were to learn via a hands-on approach.
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Patrick is a digital marketer and web designer by profession but on the side, he talks about how to use skills to make money online. He studied Applied Statistics at the university. He’s also an avid reader and digital skills trainer. Have any questions? Connect with him on LinkedIn.