So, where can you study digital marketing in Kenya?
After we talked about how marketable digital marketing is, many of you wrote to us wondering where they can learn digital marketing.
Well, in this guide, I will tell you about some of the best places you can learn digital marketing at.
In addition, I will tell you what their entry requirements are, their course outline, and fee structure.
Where to study digital marketing in Kenya
The good news is that there are more than a dozen institutions that offer digital marketing-related courses.
And, these institutions offer different learning modes:
- Face-to-face learning
- Online learning
- Blended learning
To be honest, most of these institutions are private with each institution having its own entry requirements, fees, and course outline.
That said, we evaluated most of these institutions and found these to be a cut above the rest:
1. Kenya Online College
Topping our list is Nairobi-based Kenya Online College.
So, what makes it so good?
To start with, its team of trainers consists of digital marketing titans who have worked in various digital marketing fields.
This means that you will be learning from industry experts who know the ins and outs of digital marketing.
You know how hard it can be to get a job if you do not have any experience. Right?
Well, this should not worry you if you study at Kenya Online College…
You see, the team at Kenya Online College believes in the learn-by-doing philosophy. This means you will be working on real-world projects as you study.
As a result, by the time you’re graduating, you will already be having your own portfolio of projects that you can use in marketing yourself.
Another thing that we like about the college is that they normally link their students with local businesses upon graduation.
So, you don’t have to worry a lot about landing a gig once you finish the course.
But that’s not all, if you are more of a free bird, you don’t have to worry since their digital marketing course has an optional module that introduces you to freelancing.
This means that once you graduate, you can also start making money online or through companies that outsource their work.
There are other advantages of enrolling here too… For example, their digital marketing course is on a part-time basis (3 hours/day for 3 days a week).
This helps the institution to cater to both professionals and campus students who are looking to upskill.
Let us now look at what you can expect to learn when you study digital marketing at Kenya Online College:
Digital Marketing Course Outline at Kenya Online College
|
Module |
What the module entails |
| Module 1: Introduction to Digital Marketing |
|
| Module 2: Building and Understanding Websites |
|
| Module 3: Content Marketing |
|
| Module 4: Search Engine Optimization (SEO) |
|
| Module 5: Social Media Marketing (SMM) |
|
| Module 6: Pay-Per-Click (PPC) Advertising |
|
| Module 7: Email Marketing |
|
| Module 8: Web Analytics & Measurement |
|
| Module 9: Additional Topics (Optional) |
|
| Bonus Module (For Career Shifters & Business Owners) |
|
More course details
Duration: 4 months
Fees: Ksh. 60,000 (15,000/- per month)
Mode of learning: Face-to-face (full-time and part-time options available)
In short, Kenya Online College is from what we saw, the best place to study digital marketing in Kenya.
Now, if you wish to apply for their digital marketing course, you can get in touch with them through any one of these means:
Kenya Online College contact details
- Cellphone: 0797 532 345
- Email: kenyaonlinecollege@gmail.com
- Offices: Arcade House, 2nd Floor, off Moi Avenue, Next to Meridian Hotel
- You can also reach them by filling out their online inquiry form
2. Digital Crest Institute
At Digital Crest Institute, training is done through lively lectures, individual projects, and lively group discussions.
Their digital marketing course is split into three sections with each section covering two months.
Here’s what to expect from each section:
Section 1: Foundation
- Fundamentals of digital marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
Section 2: Intermediate
- E-commerce SEO
- Basics of web design
- Google Analytics
- Influencer marketing
Section 3: Advanced
- Video Marketing
- Copywriting and email marketing
- Creating a digital marketing strategy
More course details
Duration: 6 months
Fees: Ksh. 120,000 (ksh. 20,000 per month)
Mode of learning: Face-to-face (full-time: Monday-Friday)
3. Horizon Heights College
Horizon Heights College has also invested heavily when it comes to training future digital marketers.
Their trainers are well-known names in the local digital marketing circles.
And more importantly, they teach the course using a hands-on approach.
Here are the digital marketing units you will tackle at Horizon Heights College:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click (PPC) advertising
- Email Marketing
- E-commerce SEO
- Lead nurturing
- Web data analytics
More course details
Duration: 3 months
Fees: Ksh. 90,000 (30,000/- per month)
Mode of learning: On-premises (full-time)
Where to study digital marketing in Kenya – final thoughts
So, there goes the list of some of the institutions you can study digital marketing in Kenya.
Now, what we love most about Kenya Online College is that you don’t have to hassle for hands-on experience (you will work hand-in-hand with their digital marketing trainers on providing digital marketing solutions for some established local businesses).
And more importantly, they have pocket-friendly fees (you can even pay in monthly installments).
For more info, you can talk to them on 0797 532 345 – they are very welcoming and they will answer your questions promptly.
ALSO READ:
Universities offering digital marketing in Kenya
Best digital marketing schools in Kenya
Is digital marketing marketable in Kenya?
Patrick is a digital marketer and web designer by profession but on the side, he talks about how to use skills to make money online. He studied Applied Statistics at the university. He’s also an avid reader and digital skills trainer. Have any questions? Connect with him on LinkedIn.