Where to study digital marketing in Kenya

So, where can you study digital marketing in Kenya?

After we talked about how marketable digital marketing is, many of you wrote to us wondering where they can learn digital marketing.

Well, in this guide, I will tell you about some of the best places you can learn digital marketing at.

In addition, I will tell you what their entry requirements are, their course outline, and fee structure.

Where to study digital marketing in Kenya

The good news is that there are more than a dozen institutions that offer digital marketing-related courses.

And, these institutions offer different learning modes:

  • Face-to-face learning
  • Online learning
  • Blended learning

To be honest, most of these institutions are private with each institution having its own entry requirements, fees, and course outline.

That said, we evaluated most of these institutions and found these to be a cut above the rest:

1.      Kenya Online College

Topping our list is Nairobi-based Kenya Online College.

So, what makes it so good?

To start with, its team of trainers consists of digital marketing titans who have worked in various digital marketing fields.

This means that you will be learning from industry experts who know the ins and outs of digital marketing.

You know how hard it can be to get a job if you do not have any experience. Right?

Well, this should not worry you if you study at Kenya Online College…

You see, the team at Kenya Online College believes in the learn-by-doing philosophy. This means you will be working on real-world projects as you study.

As a result, by the time you’re graduating, you will already be having your own portfolio of projects that you can use in marketing yourself.

Another thing that we like about the college is that they normally link their students with local businesses upon graduation.

So, you don’t have to worry a lot about landing a gig once you finish the course.

But that’s not all, if you are more of a free bird, you don’t have to worry since their digital marketing course has an optional module that introduces you to freelancing.

This means that once you graduate, you can also start making money online or through companies that outsource their work.

There are other advantages of enrolling here too… For example, their digital marketing course is on a part-time basis (3 hours/day for 3 days a week).

This helps the institution to cater to both professionals and campus students who are looking to upskill.

Let us now look at what you can expect to learn when you study digital marketing at Kenya Online College:

Digital Marketing Course Outline at Kenya Online College


What the module entails

Module 1: Introduction to Digital Marketing
  • What is Digital Marketing?
  • The Digital Marketing Funnel
  • Marketing in the Digital Age
  • Developing a Digital Marketing Strategy
Module 2: Building and Understanding Websites
  • Foundation for understanding websites
  • Optimizing content for web
  • Building landing pages
Module 3: Content Marketing
  • The Power of Content
  • Content Formats
  • Keyword Research & Content Planning
  • Content Distribution & Promotion
Module 4: Search Engine Optimization (SEO)
  • How Search Engines Work
  • On-Page SEO
  • Off-Page SEO
  • Local SEO for Kenyan Businesses
Module 5: Social Media Marketing (SMM)
  • Major Social Media Platforms in Kenya
  • Developing a Social Media Strategy
  • Creating Engaging Social Media Content
  • Social Media Advertising
  • Social Media Analytics & Reporting
Module 6: Pay-Per-Click (PPC) Advertising
  • Fundamentals of PPC
  • Introduction to Google Ads
  • Campaign Targeting & Bidding Strategies
  • Conversion Tracking & Optimization
Module 7: Email Marketing
  • Building an Email List
  • Crafting Effective Email Newsletters
  • Email Automation Strategies
  • Email Marketing Analytics
Module 8: Web Analytics & Measurement
  • Introduction to Google Analytics
  • Website Traffic Analysis
  • Conversion Tracking & Goal Setting
  • Data-Driven Marketing Decisions
Module 9: Additional Topics (Optional)
  • E-commerce Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • YouTube & TikTok
  • Marketing Automation/ AI marketing
  • Influencer Marketing
  • Video Marketing
Bonus Module (For Career Shifters & Business Owners)
  • Building a Digital Marketing Portfolio
  • Freelancing in Digital Marketing
  • The Future of Digital Marketing

More course details

Duration:                             4 months

Fees:                                     Ksh. 60,000 (15,000/- per month)

Mode of learning:           Face-to-face (full-time and part-time options available)


In short, Kenya Online College is from what we saw, the best place to study digital marketing in Kenya.

Now, if you wish to apply for their digital marketing course, you can get in touch with them through any one of these means:

Kenya Online College contact details

2.      Digital Crest Institute

At Digital Crest Institute, training is done through lively lectures, individual projects, and lively group discussions.

Their digital marketing course is split into three sections with each section covering two months.

Here’s what to expect from each section:

Section 1: Foundation

  • Fundamentals of digital marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)

Section 2: Intermediate

  • E-commerce SEO
  • Basics of web design
  • Google Analytics
  • Influencer marketing

Section 3: Advanced

  • Video Marketing
  • Copywriting and email marketing
  • Creating a digital marketing strategy

More course details

Duration:                             6 months

Fees:                                     Ksh. 120,000 (ksh. 20,000 per month)

Mode of learning:           Face-to-face (full-time: Monday-Friday)

3.      Horizon Heights College

Horizon Heights College has also invested heavily when it comes to training future digital marketers.

Their trainers are well-known names in the local digital marketing circles.

And more importantly, they teach the course using a hands-on approach.

Here are the digital marketing units you will tackle at Horizon Heights College:

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-Per-Click (PPC) advertising
  • Email Marketing
  • E-commerce SEO
  • Lead nurturing
  • Web data analytics

More course details

Duration:                             3 months

Fees:                                     Ksh. 90,000 (30,000/- per month)

Mode of learning:            On-premises (full-time)

Where to study digital marketing in Kenya – final thoughts

So, there goes the list of some of the institutions you can study digital marketing in Kenya.

Now, what we love most about Kenya Online College is that you don’t have to hassle for hands-on experience (you will work hand-in-hand with their digital marketing trainers on providing digital marketing solutions for some established local businesses).

And more importantly, they have pocket-friendly fees (you can even pay in monthly installments).

For more info, you can talk to them on 0797 532 345 – they are very welcoming and they will answer your questions promptly.


Universities offering digital marketing in Kenya

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Is digital marketing marketable in Kenya?   

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