Digital Marketing short course in Kenya

If you are looking to upskill, taking a short course on digital marketing can be a good choice. But, where can you study the course in Kenya?

Well, in this post, I will tell you about some of the best institutions that offer short courses on digital marketing in Kenya.

Digital Marketing short course in Kenya – where to learn digital marketing

Without further ado, here are some of the best institutions that will train you in digital marketing in 6 months or less:

1.      Kenya Online College

This is inarguably the leading digital marketing training institution in Nairobi, and Kenya at large.

Its trainers are industry professionals with years of experience in the digital marketing field.

Most importantly, they train using a full hands-on approach – you are trained using real-world projects from day one.

In addition, the trainers also give students projects to work on and build their digital marketing portfolio.

And, you are free to use this portfolio to market your skills.

To add to that, the institution has partnered with several local businesses that are looking for fresh digital marketing talent.

In other words, if you perform well, you are guaranteed of landing a job (in these businesses) upon graduation.

Buy, if you don’t like having a 9-5 job, Kenya Online College still has you sorted… In their digital marketing course, they also teach you how to make money online as a digital marketing freelancer.

Now, if you’re a busy professional or a campus student, you might know how hectic it can be if you add a class to your daily schedule.

But not at Kenya Online College. This is because they also have the option to learn on a part-time basis (3 hours/day, 3 days a week).

That being said, Kenya Online College teaches one of the most comprehensive digital marketing courses in Kenya.

If you don’t believe me, just take a look at their full digital marketing course outline:

Digital marketing course outline at Kenya Online College


What the module entails

Module 1: Introduction to Digital Marketing
  • What is Digital Marketing?
  • The Digital Marketing Funnel
  • Marketing in the Digital Age
  • Developing a Digital Marketing Strategy
Module 2: Building and Understanding Websites
  • Foundation for understanding websites
  • Optimizing content for web
  • Building landing pages
Module 3: Content Marketing
  • The Power of Content
  • Content Formats
  • Keyword Research & Content Planning
  • Content Distribution & Promotion
Module 4: Search Engine Optimization (SEO)
  • How Search Engines Work
  • On-Page SEO
  • Off-Page SEO
  • Local SEO for Kenyan Businesses
Module 5: Social Media Marketing (SMM)
  • Major Social Media Platforms in Kenya
  • Developing a Social Media Strategy
  • Creating Engaging Social Media Content
  • Social Media Advertising
  • Social Media Analytics & Reporting
Module 6: Pay-Per-Click (PPC) Advertising
  • Fundamentals of PPC
  • Introduction to Google Ads
  • Campaign Targeting & Bidding Strategies
  • Conversion Tracking & Optimization
Module 7: Email Marketing
  • Building an Email List
  • Crafting Effective Email Newsletters
  • Email Automation Strategies
  • Email Marketing Analytics
Module 8: Web Analytics & Measurement
  • Introduction to Google Analytics
  • Website Traffic Analysis
  • Conversion Tracking & Goal Setting
  • Data-Driven Marketing Decisions
Module 9: Additional Topics (Optional)
  • E-commerce Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • YouTube & TikTok
  • Marketing Automation/ AI marketing
  • Influencer Marketing
  • Video Marketing
Bonus Module (For Career Shifters & Business Owners)
  • Building a Digital Marketing Portfolio
  • Freelancing in Digital Marketing
  • The Future of Digital Marketing

Other course details

Mode of study:                 On-premises (full-time & part-time) and online

Duration:                             4 months

Fees:                                     Ksh. 60,000 (15,000 per month)

How you can enroll at Kenya Online College

Gone are the days when you had to fill out numerous application forms and then wait for months just to know if you have qualified.

To enroll at Kenya Online College, all you need to do is get in touch with their student liaison office, answer a few questions, and you will know your outcome in a matter of minutes.

To get in touch with them, you can use any one of these means:

2.      Horizon Heights College

Horizon Heights College is another good institution that offers digital marketing course training in Kenya.

If you enroll at the institution, you will be taught by industry professionals using a hands-on approach.

Among the units you will be covering include:

  • Search Engine Marketing (SMM)
  • Search Engine Optimization (SEO)
  • E-commerce SEO
  • E-mail Marketing
  • Pay-Per-Click Advertising (PPC)
  • Lead nurturing
  • Web data analytics

Other course details

Mode of learning:           On-premises (full-time)

Duration:                             3 months

Fees:                                     Ksh. 90,000

3.      DigiStride Academy

Founded in 2018, the institution has managed to train over 1,000 digital marketers so far.

One of the academy’s key selling points is that it has split its digital marketing course into three short modules.

This makes it a good choice if you would like to specialize in one area of digital marketing.

And the 3 modules are:

  • E-mail Marketing & Copywriting
  • Search Engine Optimization & Marketing (SEO & SEM)
  • Social Media Optimization & Marketing (SMO & SMM)

Other course details

Mode of study:                 Both online & on-premises

Duration:                             45 days per module

Fees:                                     Ksh. 45,000 per module

Digital marketing short course in Kenya – wrapping it up

Taking a digital marketing short course is a sure way to upskill yourself.

And, the best place to achieve this is Kenya Online College (we’ve already seen what makes it the best).

To book your slot, call/WhatsApp their student liaison officer on 0797 532 345 now!


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