Online Marketing courses in Kenya

As the world increasingly becomes digital, more and more customers are doing their research and buying products online.

This has led to an increased demand for online digital marketers by businesses and brands.

The only problem remains finding a good place to study an online marketing course.

To this end, we have looked at the marketing courses being offered by various institutions within Kenya and we have narrowed them down to the best 3 online marketing courses.

Online Marketing courses in Kenya

The institutions below offer their online marketing courses in three modes:

  • Online learning
  • Face-to-face
  • Blended learning

Subsequently, it’s up to you to choose on which method suits you best.

With that in mind, here are the best places you can learn online marketing in Kenya:

1.      Kenya Online College – offers the best online marketing course in Kenya

Nairobi-based Kenya Online College trains various on-demand tech skills such as digital marketing, cyber security, data science, and so on.

That said, the college has one of the best online marketing courses in the region.

For starters, their course is taught by trainers with years of experience in the online marketing space.

As such, you won’t be learning theory. Instead, you will be learning different marketing techniques from these industry professionals.

In addition, the institute prides itself in being among the pioneers of hands-on learning when it comes to online marketing… If you enroll in their course, you will be taught using real-world marketing projects.

Furthermore, you will get to work on digital marketing projects for local businesses the institution has partnered with.

This way, you not only improve your online marketing skills but you also get to develop a portfolio you can use in promoting yourself.

Once you graduate, Kenya Online College will link you with businesses it has partnered with that are craving fresh talent.

What if I am a free bird and not interested in a 9-5 job?

Well, worry not.

Another upside of taking Kenya Online College’s online marketing course is that they will also train you on freelancing. This includes how to craft quality proposals that will land you gigs easily.

In other words, after graduating from the institution, you will rarely have to worry about getting work.

If you are still not sure whether Kenya Online College is the right place for you, wait till you see how comprehensive their marketing course is.

The course covers various online marketing channels such as email marketing, Search Engine Marketing, Social Media Marketing, E-commerce SEO, and much more.

Just to give you a glimpse of what the course entails, here’s their course outline:

Kenya Online College digital marketing course outline


What the module entails

Module 1: Introduction to Digital Marketing
  • What is Digital Marketing?
  • The Digital Marketing Funnel
  • Marketing in the Digital Age
  • Developing a Digital Marketing Strategy
Module 2: Building and Understanding Websites
  • Foundation for understanding websites
  • Optimizing content for web
  • Building landing pages
Module 3: Content Marketing
  • The Power of Content
  • Content Formats
  • Keyword Research & Content Planning
  • Content Distribution & Promotion
Module 4: Search Engine Optimization (SEO)
  • How Search Engines Work
  • On-Page SEO
  • Off-Page SEO
  • Local SEO for Kenyan Businesses
Module 5: Social Media Marketing (SMM)
  • Major Social Media Platforms in Kenya
  • Developing a Social Media Strategy
  • Creating Engaging Social Media Content
  • Social Media Advertising
  • Social Media Analytics & Reporting
Module 6: Pay-Per-Click (PPC) Advertising
  • Fundamentals of PPC
  • Introduction to Google Ads
  • Campaign Targeting & Bidding Strategies
  • Conversion Tracking & Optimization
Module 7: Email Marketing
  • Building an Email List
  • Crafting Effective Email Newsletters
  • Email Automation Strategies
  • Email Marketing Analytics
Module 8: Web Analytics & Measurement
  • Introduction to Google Analytics
  • Website Traffic Analysis
  • Conversion Tracking & Goal Setting
  • Data-Driven Marketing Decisions
Module 9: Additional Topics (Optional)
  • E-commerce Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • YouTube & TikTok
  • Marketing Automation/ AI marketing
  • Influencer Marketing
  • Video Marketing
Bonus Module (For Career Shifters & Business Owners)
  • Building a Digital Marketing Portfolio
  • Freelancing in Digital Marketing
  • The Future of Digital Marketing

Summary of other course details

Mode of study:                 On-premises (full-time & part-time) and online

Duration:                             4 months

Fees:                                     Ksh. 60,000 (15,000/- per month)

How you can apply for the online marketing course at Kenya Online College

To apply for the online marketing course, get in touch with their student liaison office – the team is very welcoming and eager to assist you.

You can reach the team via any one of these methods:

2.      Digital Horizon Institute

With over 1,000 online marketing graduates, the Nairobi-based Digital Horizon Institute is also another good place to learn online marketing.

Here’s what you will learn if you enroll in their online marketing course:

  • Search Engine Optimization (SEO)
  • Google Analytics
  • Social Media Optimization (SMO)
  • Email Marketing
  • Influencer Marketing

Summary of other course details

Mode of study:                 On-premises (full-time) and online

Duration:                             6 months

Fees:                                     Ksh. 18,000 per month

Intakes:                                January & July

3.      Kenya School of Marketing

While the school is known for its traditional sales & marketing course, it is slowly establishing itself as an online marketing training powerhouse too.

It has heavily invested in a state-of-the-art ICT lab (with fast Wi-Fi) in addition to employing trainers with years of industrial experience in the digital marketing field.

According to their course outline, here’s what you can expect to study if you enroll with them:

  1. Search Engine Optimization & Marketing (SEO & SEM)
  2. Web Analytics
  3. Email Marketing
  4. Social Media Marketing (SMM)
  5. Affiliate Marketing
  6. Lead Nurturing

Summary of other course details

Mode of study:                 Face-to-face

Duration:                             4 months

Fees:                                     Ksh. 96,000

Intakes:                                January, May, & September

Online Marketing courses in Kenya – parting words

Imagine how good you would become at online marketing if you were to get hands-on training from the best.

You can quickly turn this into a reality if you enroll at Kenya Online College – the premiere digital marketing school in the region.

Its comprehensive curriculum already speaks for itself.

Now, to book your slot (or for more inquiries), call/WhatsApp their student liaison office on 0797 532 345.

Alternatively, you can visit their offices at Arcade House, 2nd floor, off Moi Avenue, next to Meridian Hotel, Nairobi.


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