As the world increasingly becomes digital, more and more customers are doing their research and buying products online.
This has led to an increased demand for online digital marketers by businesses and brands.
The only problem remains finding a good place to study an online marketing course.
To this end, we have looked at the marketing courses being offered by various institutions within Kenya and we have narrowed them down to the best 3 online marketing courses.
Online Marketing courses in Kenya
The institutions below offer their online marketing courses in three modes:
- Online learning
- Face-to-face
- Blended learning
Subsequently, it’s up to you to choose on which method suits you best.
With that in mind, here are the best places you can learn online marketing in Kenya:
1. Kenya Online College – offers the best online marketing course in Kenya
Nairobi-based Kenya Online College trains various on-demand tech skills such as digital marketing, cyber security, data science, and so on.
That said, the college has one of the best online marketing courses in the region.
For starters, their course is taught by trainers with years of experience in the online marketing space.
As such, you won’t be learning theory. Instead, you will be learning different marketing techniques from these industry professionals.
In addition, the institute prides itself in being among the pioneers of hands-on learning when it comes to online marketing… If you enroll in their course, you will be taught using real-world marketing projects.
Furthermore, you will get to work on digital marketing projects for local businesses the institution has partnered with.
This way, you not only improve your online marketing skills but you also get to develop a portfolio you can use in promoting yourself.
Once you graduate, Kenya Online College will link you with businesses it has partnered with that are craving fresh talent.
What if I am a free bird and not interested in a 9-5 job?
Well, worry not.
Another upside of taking Kenya Online College’s online marketing course is that they will also train you on freelancing. This includes how to craft quality proposals that will land you gigs easily.
In other words, after graduating from the institution, you will rarely have to worry about getting work.
If you are still not sure whether Kenya Online College is the right place for you, wait till you see how comprehensive their marketing course is.
The course covers various online marketing channels such as email marketing, Search Engine Marketing, Social Media Marketing, E-commerce SEO, and much more.
Just to give you a glimpse of what the course entails, here’s their course outline:
Kenya Online College digital marketing course outline
|
Module |
What the module entails |
| Module 1: Introduction to Digital Marketing |
|
| Module 2: Building and Understanding Websites |
|
| Module 3: Content Marketing |
|
| Module 4: Search Engine Optimization (SEO) |
|
| Module 5: Social Media Marketing (SMM) |
|
| Module 6: Pay-Per-Click (PPC) Advertising |
|
| Module 7: Email Marketing |
|
| Module 8: Web Analytics & Measurement |
|
| Module 9: Additional Topics (Optional) |
|
| Bonus Module (For Career Shifters & Business Owners) |
|
Summary of other course details
Mode of study: On-premises (full-time & part-time) and online
Duration: 4 months
Fees: Ksh. 60,000 (15,000/- per month)
How you can apply for the online marketing course at Kenya Online College
To apply for the online marketing course, get in touch with their student liaison office – the team is very welcoming and eager to assist you.
You can reach the team via any one of these methods:
- Calling them on 0797 532 345
- Emailing them at kenyaonlinecollege@gmail.com
- Filling out their online inquiry form
- Or, visiting their offices at Arcade House, 2nd floor, off Moi Avenue, next to Meridian Hotel
2. Digital Horizon Institute
With over 1,000 online marketing graduates, the Nairobi-based Digital Horizon Institute is also another good place to learn online marketing.
Here’s what you will learn if you enroll in their online marketing course:
- Search Engine Optimization (SEO)
- Google Analytics
- Social Media Optimization (SMO)
- Email Marketing
- Influencer Marketing
Summary of other course details
Mode of study: On-premises (full-time) and online
Duration: 6 months
Fees: Ksh. 18,000 per month
Intakes: January & July
3. Kenya School of Marketing
While the school is known for its traditional sales & marketing course, it is slowly establishing itself as an online marketing training powerhouse too.
It has heavily invested in a state-of-the-art ICT lab (with fast Wi-Fi) in addition to employing trainers with years of industrial experience in the digital marketing field.
According to their course outline, here’s what you can expect to study if you enroll with them:
- Search Engine Optimization & Marketing (SEO & SEM)
- Web Analytics
- Email Marketing
- Social Media Marketing (SMM)
- Affiliate Marketing
- Lead Nurturing
Summary of other course details
Mode of study: Face-to-face
Duration: 4 months
Fees: Ksh. 96,000
Intakes: January, May, & September
Online Marketing courses in Kenya – parting words
Imagine how good you would become at online marketing if you were to get hands-on training from the best.
You can quickly turn this into a reality if you enroll at Kenya Online College – the premiere digital marketing school in the region.
Its comprehensive curriculum already speaks for itself.
Now, to book your slot (or for more inquiries), call/WhatsApp their student liaison office on 0797 532 345.
Alternatively, you can visit their offices at Arcade House, 2nd floor, off Moi Avenue, next to Meridian Hotel, Nairobi.
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Patrick is a digital marketer and web designer by profession but on the side, he talks about how to use skills to make money online. He studied Applied Statistics at the university. He’s also an avid reader and digital skills trainer. Have any questions? Connect with him on LinkedIn.