Universities offering digital marketing courses in Kenya

Universities offering digital marketing courses in Kenya

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If you’re interested in studying a digital marketing course at the university level, then you’re in luck. In this guide, I will be telling you about the different universities in Kenya that are offering digital marketing courses.

In addition, I will tell you their entry requirements and what you can expect to study.

Universities offering digital marketing courses in Kenya

As digital marketing continues to gain traction in Kenya, more and more institutions are racing to teach the course. And, universities are not being left behind.

That being so, here are the universities that are training digital marketing in Kenya:

1.      Zetech University

As of this writing, Zetech Unversity is the only private university offering digital marketing courses in Kenya.

It offers the course at two levels:

  • Certificate level
  • Diploma level

The good thing about their courses is that they do not have many entry requirements as you can see:

Certificate in Digital Marketing entry requirements at Zetech University

  • A minimum grade of D+ in KCSE
  • Any other requirement as may be required by the University Senate

Diploma in Digital Marketing course requirements at Zetech University

  • A minimum grade of C- in KCSE or a certificate in a relevant field
  • Any other requirement as may be deemed necessary by the University Senate

 

So, how long do the courses take?

Well, for the certificate-level course, it will take you 1 academic year (2 semesters) while the diploma-level course will take you 2 academic years (4 semesters).

That said, some of the units you will study include:

  1. Social Media Marketing
  2. Search Engine Optimization
  3. Customer relationship marketing
  4. Influencer marketing
  5. Marketing analytics & measurements
  6. Managing E-commerce business operations
  7. Email marketing
  8. Communication skills

2.      Jomo Kenyatta University of Agriculture and Technology (JKUAT)

As of this writing, JKUAT is the only public university offering a digital marketing course in Kenya.

It offers the program as a short course in collaboration with JKUAT Enterprises Ltd (JKUATES).

Unfortunately, at the moment, they are only offering the course at their Nakuru Campus.

Other than that, there is not much information on what the course entails.

If you are interested in knowing more about it, you will need to get in touch with the Campus Director, JKUAT Nakuru Campus.

Why you should choose a specialized Digital Marketing College over taking the course at the University

As you can see, many universities in Kenya are yet to embrace digital marketing training.

But don’t worry.

The good news is that several colleges are already offering these courses.

And among these colleges, is Kenya Online College – the premier digital marketing college in Kenya.

One thing you will like about them is that they teach their course using a hands-on approach.

And what’s more, you will be learning from industry professionals – their trainers have been in the digital marketing field for over 10 years.

In other words, by the time you complete their course, you will have a good portfolio that you can use in marketing yourself.

But marketing yourself should not even have to worry you.

You see, the tutors at Kenya Online College are well-known for hooking their graduates with some established local businesses that are looking for fresh talent.

For you to be among the lucky trainees, all you need to do is to perform well in your course.

Course outline of digital marketing course at Kenya Online College

That said, here’s a brief look at what you can expect to learn if you enroll at Kenya Online College:

  1. Introduction to digital marketing
  2. Building and understanding websites
  3. Search Engine Optimization (SEO)
  4. Content marketing
  5. Pay-Per-Click advertising
  6. Email marketing
  7. E-commerce marketing
  8. Web analytics & measurement
  9. Social Media Marketing (SMM)
  10. Influencer marketing
  11. Video marketing
  12. Marketing Automation using AI
  13. Building a digital marketing portfolio
  14. Freelancing in digital marketing and much more

So, how can you get in touch with them?

Well, here’s how you can reach Kenya Online College:

Universities offering digital marketing courses in Kenya – wrapping it up

Remember, when choosing where to study digital marketing, it’s good to first consider their course outline.

You see, it’s better to study a more exhaustive course (it gives you more options) than to study a specialty course that will limit you to one field (such as email marketing).

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