Digital Marketing course fees in Kenya

If you are planning to pursue a digital marketing course in Kenya, you might want to know the fees different institutions and colleges charge.

This will go a long way in helping you budget for your studies properly… After all, you don’t want to feel the pain of dropping the course midway due to financial challenges.

Digital Marketing course fees in Kenya

Usually, the fees will depend on where you are studying.

But overall, digital marketing course fees range from ksh. 48,000 to upwards of ksh. 150,000.

For most institutions, this fee structure is inclusive of all extra costs such as registration fees, internship fees, library fees, and so on.

However, some things are not included in the fee structure. This includes things such as food and accommodation – you will need to make your own plans.

That said, at Kenya Online College, we offer one of the most affordable digital marketing courses in Nairobi, and Kenya at large…

We only charge Ksh. 60,000 for our whole digital marketing course.

However, you don’t have to worry if you don’t have the full amount… We allow our students to also clear their fees in 4 equal monthly installments of Ksh. 15,000.

Now, if you are still not sure whether our course is right for you, below is our course outline – you will see what you can expect to learn once you enroll with us…

Digital Marketing Course Outline at Kenya Online College

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?(Benefits, landscape in Kenya)
• The Digital Marketing Funnel(Awareness, Consideration, Decision, Action, Retention)
• Marketing in the Digital Age(Shifting consumer behavior, rise of social media, Rise of AI –Artificial Intelligence)
• Developing a Digital Marketing Strategy(Setting goals, target audience analysis)

Module 2: Building and Understanding Websites

• Foundation for understanding websites:A thorough understanding of how websites are built in case you may meet clients needing websites – learn how content is structured, how user experience is designed, and ultimately how to translate marketing efforts on the web.

We delve into basic website structure (HTML, CSS, JavaScript)

• Optimizing content for the web:Know about HTML basics like tags and structure to help you create content that’s more easily discoverable by search engines (SEO).
• Building landing pages:Understanding landing page creation can be valuable if your employer/clients plan on running PPC campaigns or creating targeted marketing funnels.

Module 3: Content Marketing

• The Power of Content(Content creation strategies, storytelling)
• Content Formats(Blog posts, infographics, immersive photos, enchanting videos, social media content that sells- learn how to capture beautiful photos, record and edit immersive videos- we have a fully equipped photography and videography studio-, and design captivating social media graphics for your employers/client)
• Keyword Research & Content Planning(Identifying relevant keywords for your client’s blog posts, content calendar)
• Content Distribution & Promotion(SEO best practices, social media promotion)

Module 4: Search Engine Optimization (SEO)

• How Search Engines Work(Understanding search algorithms)
• On-Page SEO(Keyword optimization, title tags, meta descriptions)
• Off-Page SEO(Link building strategies, guest blogging)
• Local SEO for Kenyan Businesses(Optimizing Google My Business listing)
• We also touch upon how understanding HTML helps with on-page SEO optimization (title tags, meta descriptions).

Module 5: Social Media Marketing (SMM)

• Major Social Media Platforms in Kenya(Facebook, Instagram, Twitter, LinkedIn, TikTok)
• Developing a Social Media Strategy(Identifying the target audience on each platform)
• Creating Engaging Social Media Content(Visuals, storytelling, community building)
• Social Media Advertising(Campaign setup, targeting options, budget allocation)
• Social Media Analytics & Reporting(Tracking key metrics)

Module 6: Pay-Per-Click (PPC) Advertising

• Fundamentals of PPC(Search Engine Marketing (SEM), Display Advertising)
• Introduction to Google Ads(Campaign creation, keyword research, ad copywriting)
• Campaign Targeting & Bidding Strategies(Targeting demographics, interests)
• Conversion Tracking & Optimization(Measuring campaign success, optimizing for results)
• We also look at the importance of landing pages in PPC campaigns (we already built landing pages in module 1)

Module 7: Email Marketing

• Building an Email List(Opt-in forms, lead magnets)
• Crafting Effective Email Newsletters(Subject lines, email copywriting, design)
• Email Automation Strategies(Welcome emails, drip campaigns)
• Email Marketing Analytics(Open rates, click-through rates, conversion tracking)

Module 8: Web Analytics & Measurement

• Introduction to Google Analytics(Setting up tracking codes, understanding reports)
• Website Traffic Analysis(Sources, visitor behavior)
• Conversion Tracking & Goal Setting(Tracking leads, sales)
• Data-Driven Marketing Decisions(Using insights to improve campaigns)

Module 9: Additional Topics

• E-commerce Marketing(Optimizing online stores, product marketing)
• Mobile Marketing(Strategies for reaching mobile users)
• Affiliate Marketing(Generating income through partnerships)
• YouTube & TikTok- make a living as a YouTube/TitTok content creator
• Marketing Automation/ AI marketing(Using AI tools to streamline workflows)
• Influencer Marketing(Partnering with influencers to reach target audience)
• Video Marketing(Creating engaging video content for marketing)

Bonus Module (For Career Shifters & Business Owners)

• Building a Digital Marketing Portfolio(Case studies, showcasing your skills)
• Freelancing in Digital Marketing(Finding clients in Kenya and outside Kenya, setting rates)
• The Future of Digital Marketing(Emerging trends and technologies)

Remember:

• Our course also includes interactive elements like practical case studies (learn from local Kenyan marketing examples), group projects, and guest speaker sessions. The guest speakers are practicing digital experts from some of the biggest companies locally.
• Our course offers practical exercises and hands-on learning opportunities through our own digital marketing agency labs.

 

10,000 Savvy Digital Marketers Club: Launch Your Digital Marketing Dream in Kenya!

Tired of chasing dead-end jobs? Do you crave a career that’s exciting, in-demand, and lets you tap into your creativity? Digital marketing is Kenya’s booming industry, and the 10,000 Savvy Digital Marketers Club is your key to unlocking your potential!

We’re more than just a digital marketing school. We’re a launchpad for your success.

Here’s the exclusive advantage you won’t find anywhere else:

• Real-world experience, guaranteed.We partner with top Kenyan companies who crave job-ready digital marketing talent. Intern with industry leaders, and graduate with a chance to land your dream job based on your skills!
• The “Learn by Doing” Edge.Our school isn’t just theory. We run a full-fledged digital marketing agency, and you’ll get your hands dirty with real client projects. Gain practical experience while building an impressive portfolio to showcase your talents.
• Join a Powerful Network.The 10,000 Savvy Digital Marketers Club is more than a course. It’s a community of passionate learners and industry insiders. Network with like-minded individuals, get mentored by experts, and become part of Kenya’s hottest digital marketing movement!

Imagine this: You graduate with a coveted internship at a top company, a portfolio brimming with real-world projects, and the network to propel your career. That’s the 10,000 Savvy Digital Marketers Club advantage.

Don’t just learn digital marketing. Launch your digital marketing dream!

Seats are limited. Enroll now and become one of Kenya’s 10,000 Savvy Digital Marketing stars!

P.S. We’re so confident in our program that we offer guaranteed internship placement and jobs with established businesses. We also teach you how to get into the lucrative international freelance digital marketing space. What are you waiting for? Join the movement!

Get in touch now: +254 797 532 345

How to enroll for our digital marketing course

We believe that our applicants should not be burdened by filling tens of papers with countless photocopies.

At Kenya Online College, we have made applications much easier.

To apply, simply call us on 0797 532 345 or email us on kenyaonlinecollege@gmail.com – we’ll be sure to reply to you instantly and help you complete your application within a few minutes.

Alternatively, you can visit us at our offices at Arcade House, 2nd Floor, off Moi Avenue, Next to Meridian Hotel.

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