Free digital marketing course in Kenya

Digital Marketing Training is one of the things we do best here at Kenya Online College.

It is in keeping with this proud tradition that we are running a free digital marketing course in Kenya for anyone who wants to learn the basics of digital marketing in Kenya…you could be an entrepreneur or businessperson, a student who wants to shift to a career in digital marketing, or even an employed person who wants to launch an online business as a side hustle.

Whoever you are, our free digital marketing course in Kenya might be all you need to jumpstart your dream.

Below are the full details:

 

Free digital marketing course in Kenya -Free 2-Hour Digital Training Crash Course in Kenya

This free 2-hour online course is designed for ambitious Kenyans like YOU who want to dominate the digital space:

Entrepreneurs & Business Owners:

• Struggling to attract new customers online? Learn how to build a powerful digital presence that drives sales and brand awareness in the Kenyan market.
• Feeling overwhelmed by the ever-changing digital landscape? We’ll break down key strategies into actionable steps you can implement immediately.
• Want to compete with larger companies online? Discover cost-effective digital marketing tactics specifically tailored for Kenyan businesses.

Students Looking for a Digital Marketing Career:

• Dreaming of a career in the booming digital marketing field? Gain the foundational knowledge and practical skills employers are looking for.
• Want to stand out from the crowd? Learn advanced techniques (offered in the paid course) that will make you a valuable asset in the Kenyan job market.
• Need hands-on experience? Get a taste of the exciting world of digital marketing and see if it’s the right fit for you.

Employed Individuals with a Side Hustle Dream:

• Ready to turn your side hustle into a thriving online business? Master the digital marketing skills needed to attract customers and turn your passion into profit.
• Juggling a full-time job and a side hustle? We’ll show you how to leverage free and paid tools to manage your digital marketing efforts efficiently.
• Worried about the technical aspects? No prior experience needed! This course will equip you with the confidence to navigate the digital world.

Course Coverage

Module 1: Demystifying Digital Marketing for Kenyan Businesses (30 mins)

• Understanding the Kenyan digital landscape (mobile money, social media trends)
• Why digital marketing is crucial for Kenyan businesses (reaching new customers, brand awareness)
• Setting SMART goals for your digital marketing strategy

Module 2: Website Optimization – Your Online Shopfront (20 mins)

• The importance of a user-friendly website for Kenyan audiences
• Basic SEO principles to improve website ranking on Kenyan search engines
• Mobile optimization best practices for a seamless user experience

Module 3: Content Marketing – Fueling Your Digital Presence (30 mins)

• The power of storytelling for Kenyan audiences (case studies, local success stories)
• Content formats that resonate with Kenyan consumers (short-form video, mobile-friendly blog posts)
• Content calendar planning and scheduling tools (with a sneak peek at paid course’s advanced content strategy techniques)

Module 4: Mastering Social Media for Kenyan Engagement (30 mins)

• Identifying the most relevant social media platforms for your Kenyan target audience (WhatsApp Business, Facebook Groups, etc.)
• Creating engaging social media content (local humor, visual storytelling)
• Building a strong social media community for brand loyalty and advocacy

Module 5: Introduction to Paid Advertising – Supercharge Your Reach (20 mins)

• Overview of paid advertising options (Facebook Ads, Google Ads) – with a focus on cost-effective strategies for Kenyan businesses
• Targeting the right audience for maximum impact (demographics, interests)

Module 6: Measuring Success – Making Data Work for You (10 mins)

• Introduction to key digital marketing metrics (website traffic, social media engagement)
• Free and paid tools for tracking your digital marketing performance (Google Analytics)

After the course, we will add you to our whatsapp group where you can continue asking questions and getting guidance.

Remember that this course is delivered fully online.

To know more and understand when is the next class, whatsapp 0797 532 345 or visit our students support office at Gatkim Complex, 2^nd Floor- Along Temple Road, Behind Ronald Ngala Post Office, Nairobi CBD

Don’t miss this opportunity to take your first step towards digital marketing success in Kenya! Enroll today and discover the power to take your business or career to the next level.

P.S. Seats are limited! Reserve your spot now (whatsapp 0797 532 345) and get ready to unlock your full digital marketing potential.

 

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